5 myths Fast Fashion brands want you to believe (SheIn, H&M, Zara, ASOS…)

Exposing 5 myths that the Fast Fashion industry would LOVE you to believe... Looking at the facts behind the greenwashing, from the likes of Shein, Zara, H&M, Primark and friends. Subscribe to this channel: https://www.youtube.com/c/Justineleconte?sub_confirmation=1 👉 WHAT I AM WEARING: Jewelry: https://bit.ly/2TngX9G 👀 SEEN OR MENTIONED IN THIS VIDEO: Manon’s video on fashion history up to today (in French): https://www.youtube.com/watch?v=nEQiRsFjnPw&t=1s McKinsey 2016: we buy more and more clothes: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula Garments purchased & budget spent per year (U.S.): Euromonitor: https://fashionunited.com/global-fashion-industry-statistics Eurostat / McKinsey 2021: Bangladesh dependent on fashion exports & cost of importing a t-shirt to Europe: https://www.mckinsey.com/industries/retail/our-insights/whats-next-for-bangladeshs-garment-industry-after-a-decade-of-growth Fast fashion is disposed of within 1 year: McKinsey & Company 2016: Style that’s sustainable: A new fast-fashion formula. Only a small share of textile waste is collected / recycled: Ellen MacArthur Foundation 2017: A New Textiles Economy: Redesigning Fashion’s Future. National Geographic 2023: textile dump in Chile’s Atacama desert: https://www.nationalgeographic.com/environment/article/chile-fashion-pollution Greenpeace Germany: SheIn lab test November 2022: https://www.greenpeace.org/international/press-release/56979/taking-the-shine-off-shein-hazardous-chemicals-in-shein-products-break-eu-regulations-new-report-finds/ #FashionRevolutionWeek: how to get involved & learn more about the industry: https://www.fashionrevolution.org/frw-2023/?_kx=-3XoDDVQ3u-p0YTVB_Y--Ap4LLJje30rGkbRmDYALKs%3D.Rr88wj 📽 MORE VIDEOS: My video series on building a capsule wardrobe: https://bit.ly/2WuSB2L New to the channel? Start with this playlist: https://bit.ly/3rBa5pC ✅ My FREE Masterclass + Workbook