Adi K. C Dass & Co: How a Century-Old Bengali Fashion Brand Stays Relevant Online

Adi K. C Dass & Co: The 103-Year-Old Kolkata Legacy | Sounik Das | Another Dimension How does a 103-year-old Kolkata fashion brand stay relevant in the age of Instagram, online shopping and D2C brands? In this episode of Another Dimension, we sit down with Sounik Das, fourth-generation entrepreneur of Adi K. C Dass & Co, to talk about Puja shopping, school uniforms, the shift from offline to online, and the future of Bengal's fashion retail. If you grew up shopping in North Kolkata, or you remember the name K.C.Dass from Puja shopping, school uniforms or the famous Rosogolla, this conversation is for you. In this episode, we cover: 1. The story of Adi K. C Dass & Co: how it began and how it has grown over 100+ years 2. Is Adi K. C Dass & Co (K.C.Dass Fashion) the same as K.C.Dass Rosogolla? 3. Why "C" and not "K" in the name 4. What it means to be a fourth-generation entrepreneur in a legacy family business 5. Durga Puja shopping trends: customer spending and buying behaviour this year 6. School and college uniforms: why quality comes first 7. Institutional and B2B supply 8. Offline vs. online retail: what really drives revenue 9. Online challenges: customer acquisition, returns, discounts, logistics, competition 10. Digital marketing: branding tool or measurable sales channel? 11. Influencer marketing and Instagram reels: visibility vs. conversion 12. How a legacy Bengali brand competes with national brands, D2C brands and marketplaces 13. The future of Kolkata and Bengal fashion retail over the next 5 to 10 years 14. Rapid fire round with Sounik Das About the guest-- Sounik Das is the fourth-generation entrepreneur of Adi K. C Dass & Co, a 103-year-old Kolkata fashion and uniform brand. Shop Puja collections and school uniforms 🌐 Adi K. C Dass & Co: https://adikcdass.in/ About Another Dimension -- Another Dimension explores how business is changing through the evolution of marketing, technology and consumer behaviour. Subscribe for more conversatio