AI Influencer Marketing: What Virtual Creators Are Actually Good For

Most of what's written about AI influencers covers virtual characters, the half least likely to make you money. Generated product imagery has no trust problem. Virtual characters only work where a brand already sells a constructed world. The full guide, with when to use a virtual creator instead of a human one, the disclosure rules and the categories where it has worked: https://lmg.media/blog/ai-influencer-marketing-the-brand-s-guide-to-working-with-virtual-creators Chapters 0:00 Two things called AI influencers 0:28 Generated product imagery 0:47 Why it has no trust problem 1:00 Influence is borrowed trust 1:17 Why luxury and fashion are the exception 1:31 Where there's nothing to buy 1:42 Disclosure, and a PR budget What do you sell? Comment below and we'll tell you which half you need.