Brewed protein: How this Japanese innovation is set to revolutionise sustainable fashion

In this episode of Green Japan, we discover what is the Brewed Protein, a groundbreaking Japanese fabric made by microbes, offering a sustainable solution to tackle fashion’s 7 million tonnes of waste. Brewed Protein, developed in Tsuruoka, Japan, is an innovative textile produced by micro-organisms fed on plant sugars. This sustainable fibre offers cashmere-like qualities and is fully recyclable, addressing the 7 million tonnes of clothing waste generated annually in the EU. Italian luxury brand Zegna Baruffa blends brewed protein with merino wool, while Japanese fashion houses are waking up to its potential. Supported by the BioCircular Materials Alliance, this breakthrough could transform fashion into a fully circular, eco-friendly industry, paving the way for regenerative clothing solutions. ------------- #Environment #Innovation #Technology #ScienceAndTechnology #Economy #Culture ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ Prime Minister's Office of Japan YouTube Channel is operated by the Government of Japan. □Prime Minister's Office of Japan https://japan.kantei.go.jp/ https://www.facebook.com/Japan.PMO/ https://twitter.com/JPN_PMO/ □JapanGov https://www.japan.go.jp/ https://www.facebook.com/JapanGov/ https://twitter.com/japangov/