Building India's FIRST Vegan Leather Brand- Struggles, Industry & Consumer Insights | VYAKTI INDIA

In this episode of JUST BECAUSE, we talk with a young and visionary vegan leather brand owner who is shaping the future of sustainable fashion in India. Discover why alternative fabrics are revolutionizing the industry and how they’re becoming the ultimate shift towards a greener future. Our guest shares what it takes to build a truly sustainable brand in India, the untapped potential of Tier 2 and Tier 3 cities, and the crucial role storytelling plays in connecting with conscious consumers. Whether you’re an aspiring entrepreneur, a sustainability enthusiast, or curious about the rise of vegan leather, this episode is full of insights to inspire your journey. Timecodes: 0:00 - Introduction 1:05 - About the Brand 1:26 - Why did you choose to take the sustainability route so young & what is sustainable fashion? 5:11 - How & why did Vykati started? 7:55 - Why keeping an open ended brand name is important? 9:42 - Inspiration behind naming products based on nostalgia 10:42 - Why cactus & banana leather? 13:15 - How support from Indian government is lacking currently in the sustainable fashion industry? 15:17 - How GenZ’s perceive sustainable fashion? Is being just a sustainable brand enough? 18:00 - Learning story telling from Karan Torani 19:00- Why understanding your market before is crucial? 20:27- Long lasting of a leather v/s vegan leather wallet 21:25 - Burst three myths for vegan leather 23:00 - First offline experience 25:40 - Story behind Jacqueline Fernandez being spotted wearing Vyakti 26:45 - How Bollywood is now making a gradual shift towards sustainable living 28:10 - thoughts on Nappa Dori & how you important is to maintain your customer retention 30:10 - Current demographics for Vyakti 32:40 - Importance of working before or having a prior experience in the similar industry 35:00- How tier 2 cities are having a major boom 36:00 - Pulse coffee case study 37:35 - Best piece of advice you’ve ever received #vegan #leather #sustain