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Caring in the age of AI

By Resend 26:47 1,810 views on YouTube Oct 22, 2026

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Aaron Francis's talk from Resend Forward 2026 on "Caring in the age of AI" In the 1600s, a "sin eater" would eat a meal over a body to absorb the deceased's sins. Aaron Francis, VP of Marketing and Community at Laravel,... Show more

Aaron Francis's talk from Resend Forward 2026 on "Caring in the age of AI" In the 1600s, a "sin eater" would eat a meal over a body to absorb the deceased's sins. Aaron Francis, VP of Marketing and Community at Laravel, says that's your job too: absorb your customers' pain so they don't have to. Connect with Aaron: https://aaronfrancis.com/ Aaron argues that every great product is someone consciously choosing to eat pain, and that in a world where anyone can clone an app in a weekend, care and craft are what set your product apart. ## Timestamps 0:00 Introduction 10:49 Every Great Product Eats Pain 13:19 Brother Lawrence 14:59 Quality Becomes Obvious 17:02 Do the Hardest Thing 20:13 Depth Compounds Into Breadth 22:20 Go Deep on Your Own Projects 24:07 Pursuit of Excellence

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