Case Studies in Fashion Marketing | On Set Ep 09 | CityFM89

Welcome to On Set! Join Sharmeen, and stylist-sister duo, Maheen & Shayanae, for the latest trends, expert style tips, and clever hacks to elevate your wardrobe and lifestyle. Tune in every Saturday for all things chic, effortless, and on-point! Follow us on Insta for our fashion hot and not so hot takes https://www.instagram.com/onset.89/ https://www.instagram.com/cityfm89/ https://www.tiktok.com/@cityfm89 https://www.facebook.com/CityFM89/ Website: www.cityfm89.com 00:00 - Introduction 00:22 - Fashion News Breakdown 00:27 - Y Project shutting down 01:26 - Why is Y Project shutting down 05:13 - Balenciaga barefoot shoes 07:02 - Tiktok is going to get banned 07:56 - Kick! 08:34 - Jonathon Anderson moving to Dior 10:04 - Circling back to Tiktok ban (Future for Tiktok creators) 11:26 - Case Studies in Fashion Marketing 11:59 - Skims 15:58 - Kylie Swim 17:16 - Rhode Skin 18:47 - Food with Rhode Campaign 22:43 - Jacquemus 26:11 - Gigi Hadid hair flip #fashion #lifestyle #podcast #fashiontrends #fashiontips #fashionstyle #zendaya #tomholland