Fashion trade fair showcases Brazilian brands ++REPLAY++

(14 Jan 2010) AP Television Rio de Janeiro, Brazil - 9 January, 2010 1. Various of Rio-a-Porter runway show AP Television Rio de Janeiro, Brazil - 10 January, 2010 2. Wide of Rio-a-Porter stands 3. Pan of people walking by stands 4. Wide of Fashion designer Thais Leao inside of stand in Rio-a-Porter fashion fair 5. Medium of Leao showing her designs 6. SOUNDBITE (Portuguese) Thais Leao, Fashion Designer for brand "Thais Leao": "(Rio-a-Porter) is a display window for brands that are just starting out like mine, which is still pretty small, and for larger brands which are already more established. It allows you to put your face out there. As people walk by (the stand), they may see a piece that they identify with and ask to see the entire collection, others may just like one piece. But, if they buy that one piece, their customer may end up liking it and you end up building a new client base." 7. Wide shot of woman looking at collections on display 8. Medium of woman looking at clothes 9. Medium of woman holding up clothes 10. Wide shot stall 11. Medium shot woman looking at clothes in collection 12. Wide of clothes on display on mannequins 13. Tilt up of model showing off clothing from brand "Skunk" 14. Medium of people working in stand 15. Medium of buyer Fatima Alencar with dress 16. SOUNDBITE (Portuguese) Fatima Alencar, Buyer for Moda Internacional do Recife store: "Buyers come here (referring to Rio-a-Porter) with the intention of purchasing the most beautiful pieces available in the winter collections. Rio de Janeiro fashion is very beautiful, everyone throughout the country wants to steal this look. It is also very appropriate for our conditions. My city (referring to the Northeastern city of Recife) has this same hot, tropical climate so we have to search for a lighter winter fashion." 17. Medium of woman looking at pieces on display in "Moda Para" which represents designers from Brazil''s Amazon region 18. Wide of neck