How hip-hop reinvented denim

In less than six decades, hip-hop has risen to be one of the world’s most popular musical genres. In 2023, nearly a quarter of all streams on Spotify were hip-hop, and the fashion popularized by the scene’s hit artists has taken off almost as much as the music. Hip-hop fashion has set it’s fair share of denim trends: baggy cut, airbrushed, low rise, and rhinestoned. UATL Black Culture Reporter, Christopher A. Daniel, takes a look at some of Southern hip-hop’s most iconic contributions to denim fashion. Watch the full denim episode of "Curiosities of the South" on the AJC's YouTube channel now. Credits & Sources: Video by Fraser Jones, Christopher A. Daniel | Jordan Pettiford and Keola Racela for the AJC Sources: AJC | Getty Images | BAPE | True Religion Jeans | BET | Jermaine Dupri, Lil Wayne, Bell Biv DeVoe, Wreckx-n-Effect, Another Bad Creation, Kriss Kross, Dem Franchize Boyz, Nelly, Eminem, Snoop Dogg, Young Money, Jeezy/YouTube Subscribe to discover how the South lost one of its most iconic industries, how Georgia helped launch Japan's denim boom and whether American-made denim can make a comeback. https://www.youtube.com/c/ajcvideo?sub_confirmation=1 Follow the AJC: Facebook - https://www.facebook.com/ajc Instagram - https://www.instagram.com/ajcnews Twitter/X - https://x.com/AJC Subscribe to the AJC: https://www.ajc.com/ #shorts #documentary #AJC #fashion #history #hiphop #culture #denim