How Nike Accidentally Destroyed Its Brand

For decades, Nike relied on an impenetrable formula: sponsor the world’s best athletes, create iconic products, and let thousands of wholesale partners handle retail overhead and customer distribution. But under Silicon Valley leadership, the company made a decision that had unexpected consequences: it made an all-in bet on Direct-to-Consumer (DTC) and app-based sales. In this video, we break down: 0:00 — The $50B Collapse & Why It Was Self-Inflicted 1:02 — The Direct-to-Consumer Mirage: How Wall Street Bought In 3:02 — The Empty Shelf Trap: How On and Hoka Seized Market Share 5:08 — The Dead-Stock Nightmare: When Dunks and Jordans Lost Scarcity 7:34 — The Stagnant Moat: China's Revolt and the Fight to Rebuild If you enjoy business breakdowns and analyses of competitive moats, make sure to like the video and subscribe to Moats Explained for more! #nike #BusinessBreakdown #Sneakers #MoatsExplained