How to Build a Fashion Brand From Scratch | Complete Startup Blueprint | Ft. Rachna Swaroop

In this episode of Soch Matters Unfiltered, we sit down with Mrs. Rachna Swaroop to talk about her entrepreneurial journey, the story behind her clothing brand B77, and the realities of building a business in the fashion industry. From starting and growing a fashion brand to dealing with the challenges faced by women entrepreneurs, this conversation explores the business, mindset and decisions that go behind building a brand. We also dive into the rapidly changing world of sustainable fashion, sustainable clothing and fabrics and discuss what consumers should actually look for when buying clothes. We also talk about fast fashion and major fashion brands like Zara and H&M, how the fashion industry operates, and why understanding the fabric and sustainability of the clothes you buy is becoming increasingly important. In This Podcast, We Discuss: How to start and build a fashion brand from scratch Rachna Swaroop's entrepreneurial journey The story behind B77 How to build a successful clothing brand Challenges faced by women entrepreneurs Brand building and creating a strong fashion identity How fashion startups can grow and scale What is sustainable fashion? What is sustainable clothing? Which fabrics are more sustainable? How to choose fabrics when buying clothes What consumers should know about clothing materials Fast fashion and its impact Zara and H&M and the fast-fashion industry If you are thinking about starting your own fashion brand, this is a conversation you don't want to miss. Watch the full episode and let us know in the comments: What do you think is more important when building a fashion brand — the product, the brand, or the business strategy? If you enjoyed this episode, LIKE, SHARE and SUBSCRIBE to Soch Matters Unfiltered for more conversations on entrepreneurship, business, fashion, spirituality, personal growth and ideas that make you think. TImestamp: Coming Soon Connect with Guest 🎙️ Guest: Mrs. Rachna Swaroop 📌 Instagram: https://www.ins