I Built a Fashion Brand with AI. From Logo to Runway

Try Higgsfield and explore the tools I used: [https://higgsfield.ai/s/higgsfield-general-campaign-yt-joshuacleopas-cPJupO](https://higgsfield.ai/s/higgsfield-general-campaign-yt-joshuacleopas-cPJupO) I built a fashion brand with AI—from the brand brief and logo to clothing designs, campaign photography, an AI video runway film and a website. This is my full creative workflow using Higgsfield and ChatGPT Astra. You’ll see the prompts, references, revisions, failed generations and results that blew my mind. I also show how I brought the assets together in Photoshop, Illustrator and Premiere Pro—and reveal what I spent on credits to keep the project moving. Meet Tatale & Kabou, or Taka for short. Inspired by my family and my Baasare roots in northern Ghana, its first collection, “What We Carry,” explores heritage through contemporary everyday clothing. Six pieces tell stories of home, harvest, earth, iron and family, with my grandmother’s portrait at the heart of the collection. This walkthrough covers AI image generation, AI filmmaking and the practical work between generating an asset and creating a finished project. If you’ve been searching for a “Free AI video generator” or the “Cheapest AI Platform,” the cost breakdown shows what I actually spent, the credits involved and how reruns affected the process. PROJECT RESOURCES • Full project conversation and prompts: [https://drive.google.com/file/d/1x8Xd0vtDiuq8ttLfnfwGG9G8YJUz_cIl/view?usp=sharing] • Project kit: brand brief, identity guide, assets, collection artwork and storyboards: [https://drive.google.com/drive/folders/1IZ5ThTfQm5aY88iFcp4GKCxd7Q5o_DUV?usp=sharing]( • Link to Higgsfield MCP: https://higgsfield.ai/mcp • Tatale & Kabou concept website: [https://tatale-kabou.higgsfield.app/](https://tatale-kabou.higgsfield.app/) CHAPTERS 00:00 Building a fashion brand with AI 01:32 Meet Tatale & Kabou 02:11 Start with a strong brand brief 05:22 Designing the logo and using references 07:43 Building the vi