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Indigenous fashion designers seek brand ownership as consumers ask questions | The Business

By ABC News (Australia) 4:14 2,667 views on YouTube Jun 7, 2021

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Shoppers are becoming more conscious of how their clothes are made, and who owns the brand who makes them. Subscribe: http://ab.co/1svxLVE While fashion labels have collaborated with Aboriginal artists for years, First... Show more

Shoppers are becoming more conscious of how their clothes are made, and who owns the brand who makes them. Subscribe: http://ab.co/1svxLVE While fashion labels have collaborated with Aboriginal artists for years, First Nations designers say having control of their own brands is even more important. Now, one clothing label founded by two non-Indigenous women is making changes at the top. Stephanie Chalmers has the story. ABC News provides around the clock coverage of news events as they break in Australia and abroad, including the latest coronavirus pandemic updates. It's news when you want it, from Australia's most trusted news organisation. For more from ABC News, click here: https://ab.co/2kxYCZY Watch more ABC News content ad-free on iview: https://ab.co/2OB7Mk1 Go deeper on our ABC News In-depth channel: https://ab.co/2lNeBn2 Like ABC News on Facebook: http://facebook.com/abcnews.au Follow ABC News on Instagram: http://instagram.com/abcnews_au Follow ABC News on Twitter: http://twitter.com/abcnews #ABCNews #ABCNewsAustralia

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