Is Free Shipping Actually Profitable? | Business Case Study

Is free shipping really profitable for an e-commerce business? Or is it silently eating into profits? In this business finance case study, we analyze a hypothetical fashion e-commerce company inspired by the Indian online shopping industry to understand whether offering free shipping on orders above ₹999 is a smart business decision. You'll learn how to break down revenue, shipping costs, and profit to evaluate the real impact of a business feature. 📌 **What you'll learn:** - How to analyze the profitability of free shipping - How shipping costs affect contribution and profit margins - How to approach a business finance case study step by step - How to use numbers to evaluate a business decision - What metrics to consider before changing a free-shipping policy - How to turn your analysis into actionable business recommendations 💡 **Your challenge:** If free shipping increases orders but also increases delivery costs, should the company keep the feature, change the minimum order value, or remove it altogether? Pause the video, solve the case yourself, and compare your recommendation with the analysis. 🎯 **Who should watch?** Business Analysts, Data Analysts, aspiring Product Managers, e-commerce professionals, and anyone preparing for business case interviews. This case study uses a fictional company, FashionKart, for educational purposes. It is not based on actual Myntra financial or operational data. Subscribe to Interview Analytics for practical business case studies, SQL interview challenges, product metrics, and analytics interview preparation. #BusinessCaseStudy #BusinessAnalysis #Ecommerce #BusinessFinance #DataAnalytics