Lost in translation: why sustainable fashion marketing is failing with young consumers
By Sustainable Fashion Consumption Network 27:05 7 views on YouTube Oct 20, 2026
Join Alice Yu Yuebo as she explores the challenges of marketing sustainable fashion to young consumers in the digital environment, particularly on social media. The younger generation is particularly skeptical of ‘greenw... Show more
Join Alice Yu Yuebo as she explores the challenges of marketing sustainable fashion to young consumers in the digital environment, particularly on social media. The younger generation is particularly skeptical of ‘greenwashing advertising’, and their perceptions could result in varied attitudes and responses toward fashion brands.
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