Luxury Fashion Brand Strategy to Maintain Their Position During COVID-19 Pandemic

The COVID-19 outbreaks since early 2020 result in declining not only in luxury fashion goods but almost in every type of fashion retail industry. But even before Covid-19 outbreaks occurred, there was already a difference that distinguished the power of fashion industry's winners. How far has the COVID-19 pandemic had an impact on luxury fashion brands? And how do they struggle to fight the situation to keep them in their position in this industry? [Tsaniya Athaya Tsarashafa_19018146]