Make a Career out of Taste with VP of Partnerships at ShopMy

How to get gifting, get paid, and grow as a content creator on ShopMy. How to make money from content creation. This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "Get on ShopMy." But why has it become such a powerful platform for creators, brands, and tastemakers? In this episode, we discuss why creators are becoming the new retailers, how affiliate marketing is reshaping the industry, and why follower count matters far less than most people think. Caley shares what brands are actually looking for, how creators can turn recommendations into recurring revenue, and why human taste may become even more valuable in an AI-driven world. Consider this your ShopMy Success Guide and Masterclass in Influencer Marketing. Whether you're a creator, founder, marketer, or simply curious about where commerce is headed next, this episode is packed with insights. Follow Fashion & Founders: IG: https://www.instagram.com/fashionandfounders/ Substack: https://fashionandfounders.substack.com/ Website: https://www.fashionandfounders.com/ TikTok: https://www.tiktok.com/@fashionandfounders ShopMy: https://shopmy.us/shop/fashionandfounders Job Board: opportunities in fashion, tech, and more. https://fashionandfounders.substack.com/t/job-board Follow ShopMy: IG: https://www.instagram.com/shopmy/ Join ShopMy as a creator: https://shopmy.us/join/fashionandfounders Join ShopMy as a shopper: https://go.shopmy.us/join/fashionandfounders Follow Caley-Rae: IG: https://www.instagram.com/heycayrae/ Caley’s ShopMy: https://shopmy.us/shop?Curator_id=5294 Rent the Runway: Use code: RTRXVSMITH50 and get 50% off your first month! https://www.renttherunway.com/?utm_source=affiliate&utm_medium=cirqle&utm_campaign=fashionandfounders&utm_term=564451 Glamsquad: Code: FASHIONANDFOUNDERS for $20 off https://go.shopmy.us/p-42615984 00:0