OUR STORY | A Welsh Fashion Film by Cambrensis

Our Story Fashion Film - Cambrensis Our Story is a 5-minute fashion film telling the story behind Cambrensis - an independent Welsh fashion house rooted in Welsh identity, industrial heritage, creativity and the South Wales communities that shaped its founder. Founded by Ioan Bowen-Pickett, Cambrensis was born from a lifelong connection to Wales, fashion and visual storytelling. From growing up in Cardiff and attending a Welsh-speaking school, to family connections with Merthyr Tydfil and Ebbw Vale, the film explores the people, places and experiences that shaped the creative language of the brand. The film follows the origins of Cambrensis - from Ioan's early fascination with the garments worn by generations of Welsh football supporters, to discovering the miners' safety lamp that would become the brand's defining icon, and finding the name Cambrensis, meaning "of Wales", through his mother's suggestion. Shot across South Wales, the film moves through Cardiff Bay, Cardiff City Stadium, The New Merthyr Tydfil Indoor Market and Trefil Quarry - locations that reflect different aspects of the Welsh landscape, culture and industrial heritage at the heart of Cambrensis. At its core, Our Story is about using the past to inform the future. It explores how Welsh history, language, art, family and working-class values can be translated into contemporary fashion and used to create something distinctly Welsh. From the stories of generations who worked in the Ebbw Vale steelworks and the South Wales coal industry, to the artwork of Ioan's late great-uncle Dewi Bowen, whose depictions of Welsh heritage continue to influence Cambrensis today, the film traces the personal history behind the fashion house. The film also reflects on the journey of building Cambrensis from scratch - without financial backing and through years of experimentation, resilience and creative development - with the ambition of establishing an independent Welsh fashion house and contributing to the gr