Personal Brand Style Tips — Why Style Is Part of Your Business Strategy

Can what you wear change how confidently you show up in business? Personal branding stylist, coach and strategist Lauren Lua joins On The Map to explore how personal style can become a powerful part of your personal brand – helping you feel more confident, communicate who you are and become more memorable. Lauren works with female founders, entrepreneurs and professionals to develop what she calls “magnetic confidence”. In this episode, she explains why personal branding is about far more than choosing nice clothes – and why style, colour, confidence and self-perception can all influence how we present ourselves in business. We discuss personal branding, what to wear for a business photoshoot or video, building confidence, colour psychology, creating a recognisable personal style and how to make your wardrobe work harder for you. Lauren also shares practical advice you can start using straight away, including her Three Word Method, how to choose clothes that genuinely represent you, and why you should dress for how you WANT to feel – not necessarily how you feel when you wake up. If you’re a founder, entrepreneur, business leader or professional who wants to feel more confident, improve your personal brand and show up more effectively – both online and in person – this conversation is for you. ABOUT LAUREN LUA Lauren Lua is a personal branding stylist, coach and strategist specialising in helping female founders and professionals develop a style that reflects who they are, where they are going and how they want to be perceived. Find Lauren: Instagram: @LaurenLua_ Website: LaurenLua.com CHAPTERS 00:00 Dress for How You Want to Feel 00:28 Welcome to On The Map 01:00 Meet Personal Branding Stylist Lauren Lua 02:20 From Journalism & PR to Personal Branding 04:23 What Should You Wear for a Personal Branding Shoot? 04:56 Why Style Is Part of Your Brand Strategy 06:40 What Does a Personal Branding Stylist Actually Do? 07:18 Style vs Taste: What’s the Difference?