Peter Saville Interview | Creating the Factory International Brand

Peter Saville CBE is an art director and graphic designer. He came to prominence for the many record sleeves he designed for Factory Records, which he co-founded in 1978. In 2004 Saville became Creative Director of the City of Manchester, playing a strategic role in the regeneration and cultural renaissance of his home city, notably working with us at Manchester International Festival as Artistic Advisor. As we now become Factory International, Peter tells us about the history of MIF and designing and evolving the brand to Factory International. factoryinternational.org Twitter: @factoryintl Instagram: @factory_international Facebook: /FactoryInternational TikTok: @factoryinternational