Seidel Tanning Corporation: An American Leather Icon

Emerging from Milwaukee's powerhouse leather industry of the late-19th through early-20th century, Seidel Tanning Corporation started as a small leather tannery in 1945. Competition was fierce at the height of the booming tanning industry, but Seidel has continued to thrive through four generations of their family-owned operation. The partnership between White's Boots and Seidel Tanning has been built over decades of fine-tuning the toughest possible leather for our work boots. With the release of our all new C350 Cruiser and C350 Cutter, offered in Seidel's Double Shot leather, our partnership expands into a new and exciting territory. Narration: Fredrick "Fritz" Seidel Sr. To shop new Double Shot leather products, visit: https://shop.whitesboots.com/lifestyle-boots/c350-cruiser/ https://shop.whitesboots.com/all-boots/c350-cutter/ Social Media Links: www.faebook.com/whitesbootsstore www.instagram.com/whitesboots https://www.tiktok.com/@whitesboots www.twitter.com/whitesboots White's Boots Blog: https://whitesboots.com/the-daily/ Customer Support: https://whitesboots.com/customer-support/