The Big Idea: Fashion Marketing and Communication

This is a film about Fashion and what it means to people in the modern day. It takes the views and perspecitve of Fashion students, and gives an insight to what the future of Fashion holds for us and what can be expected from the fashion market. It informs of the ways in which fashion and shopping will soon change and become innovative in our current society, and how this will change peoples views and attitudes towards fashion to where and how they consume their products. It talks through how the introduction of online retailers will affect the fashion market, and how this will change the expectations from brands. It goes through what the big issues are and what the 'Next Big Thing' is in the fashion industry and how this plays an important role in the future of Fashion Marketing and Communication. This film was screened at the 2010 Fashion Marketing and Communications final year Fashion Exhibition.