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The Crazy Story Behind IC Berlin Glasses 👓
By EyeguyKen 2:25 5,368 views on YouTube Jul 28, 2026
How did IC Berlin go from a small apartment project in 1996 to a luxury giant collaborating with Mercedes-Benz? It all comes down to a 20-gram sheet metal frame, no screws, and some wild marketing tricks by founder Ralph... Show more
How did IC Berlin go from a small apartment project in 1996 to a luxury giant collaborating with Mercedes-Benz? It all comes down to a 20-gram sheet metal frame, no screws, and some wild marketing tricks by founder Ralph Anderl. Subscribe for more deep dives into your favorite eyewear brands! Which history should we do next? Comment below! #ICBerlin #Eyewear #Shorts #Glasses #GermanDesign #Optometry
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