The Farm Boy Who Built Louis Vuitton | The Complete Story

He left home at 13 and walked toward Paris. Today his initials are on bags all over the world. This is the complete story of Louis Vuitton, from a farmer's son in a remote French village to the biggest brand inside the world's largest luxury group. You will see how Louis Vuitton went from apprentice packer to trunk maker for the French empress Eugénie, how his flat-top trunk changed travel, how a war ransacked his workshop, and how his son Georges created the Monogram in 1896 to fight copies. We also cover the wartime Vichy accusations in Stephanie Bonvicini's book, the takeover fight that put Bernard Arnault in charge of LVMH, and why the Monogram's 130th anniversary is landing in a tough year for sales. 00:00 Made to Stop the Copycats 01:46 The Boy From Anchay 05:04 The Flat Trunk and the War 08:11 The War Against Fakes 11:17 A Son's Tribute 14:21 The Vichy Years 17:07 The Takeover 19:48 The Monogram at 130 If you want a new origin story every day, subscribe to Big Beginnings. Sources: Encyclopaedia Britannica: Louis Vuitton; LVMH News: Louis Vuitton's Visionary Journeys; The Guardian: Louis Vuitton's links with Vichy regime exposed; LVMH: Louis Vuitton, Where Louis Vuitton prototypes are born; PBS Antiques Roadshow: Louis Vuitton Steamer Trunk appraisal, Virginia Beach; LVMH News: Louis Vuitton family home presents Malle Courrier exhibition; LVMH: Louis Vuitton, The Art of the Trunk and Leather Goods (Asnières); LVMH: Louis Vuitton Maison page; LVMH News: Louis Vuitton celebrates 130 years of its Monogram; PBS Antiques Roadshow: Louis Vuitton Steamer Trunk appraisal, Eugene; LVMH: Group History; CNBC: Bernard Arnault profile; LVMH press release: Continued growth in the third quarter; CNBC: LVMH fashion and leather sales slide in Q3; PBS Antiques Roadshow: Louis Vuitton Steamer Trunk appraisal, Fargo. #LouisVuitton #CompanyHistory #OriginStory This video is a narrated historical retelling. Narration is AI-generated (text-to-speech); all artwork is AI-generat