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The Korean Fashion Powerhouse that BRUTALLY Failed in Paris

By understitch, 25:07 230,257 views on YouTube Sep 13, 2025

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Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However, it wasn't always a climb to the top. They've had major set backs in Pa... Show more

Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However, it wasn't always a climb to the top. They've had major set backs in Paris, including a whole secondary line that brutally failed after only one season and only one stockist. Today however, this is practically unknown within their home country where despite this, and despite several other major scandals, they come out on top season after season. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.

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