The New Rules For Effective Marketing | #BoFLive

The fashion and beauty marketing function is in flux, from rising customer acquisition costs to reduced attention across channels, and shrinking discretionary spend. This market reality requires brands to make additional investments to encourage consumers to part with their money — a pressure often shouldered by marketing teams. Join us on Thursday, November at 16:00 GMT / 11:00 EST for our next #BoFLIVE. In this session, BoF’s senior content strategy associate, Annabel Bolton, along with director of content strategy Alice Gividen, partner at Ekimetrics, Sona Abaryan, and J Crew chief marketing officer Julia Collier will explore common challenges to marketing success, and how to overcome them — from underserved marketing channels, to harnessing the full potential of creative and involving the marketing teams in pricing decisions, as detailed in BoF and Ekimetrics’ latest knowledge report: The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing. This #BoFLIVE is brought to you in partnership with Ekimetrics BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF LinkedIn: https://uk.linkedin.com/company/the-business-of-fashion Newsletter: https://www.businessoffashion.com/newsletters ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 c