Tracksuits: From Soviet Union To Stormzy [Ep:11]

Put a three-stripe jacket on a Soviet Olympian in Moscow and a rapper onstage in Queens, and somehow the same garment looks right at home on both. We start with Le Coq Sportif's 1939 "Sunday suit" and the Dassler brothers, whose grudge split one Bavarian town into Adidas and Puma, then follow the tracksuit from Franz Beckenbauer's 1967 warm-up suit and the Firebird to Bob Marley in head-to-toe Adidas off the pitch, and Soviet teams wearing a West German logo at their own 1980 Olympics. Then we get into who gets judged for wearing it: Run-DMC answering a "Felon Sneakers" pamphlet with "My Adidas" and a Madison Square Garden moment that became the first non-sporting sneaker deal, Missy Elliott's pink Adidas and her Respect M.E. line, “gopniks” after the Soviet collapse, grime in East London, and the "chav" label behind a 2005 hoodie ban at Bluewater. We also name the hardest part of the Adidas story, the Dassler brothers' Nazi Party membership. In the back half, Juicy Couture takes the tracksuit to the Chateau Marmont, Britney and K-Fed's wedding party, and J.Lo's "I'm Real" video, before getting too big to stay cool. We cover football casuals and the fire-hazard shell suit, brands that rent the tracksuit versus the one that owns it, SKIMS, Demna, Stormzy, Squid Game, The Royal Tenenbaums, and how the Yeezy partnership dug Adidas's history back up. We close on romanticized sport, Rihanna in Chloé velour, Grace Wales Bonner and Patta x Lacoste, whose cachet the three stripes really carry, how many tracksuits we each own, and a bonus yap sesh on the trends we would (and would never) bring back. Timestamps: 00:00:00 Intro 00:00:41 The Soviet Athlete & The Queens Rapper 00:03:29 The Sunday Suit & The Town Of Bent Necks 00:05:31 Bob Marley & Two Stripes Behind The Iron Curtain 00:08:37 Felon Sneakers, My Adidas & Missy's Pink Remix 00:14:18 Gopniks, Grime & Borrowed Cachet 00:18:25 Chavs, Bluewater & Adidas's Nazi Past 00:22:29 Juicy Couture: Made In The Glamorous USA 0