What Happened to Ewing Athletics? The NBA Shoe Brand That Nearly Hit $100 Million in 1990

#EwingAthletics #SneakerHistory #ShoeBrands What happened to Ewing Athletics, the NBA shoe brand that nearly hit $100 million in 1990? Founded around New York Knicks legend Patrick Ewing, the brand became famous for the iconic 33 Hi and quickly became part of basketball, hip-hop, and 1990s sneaker culture. But changing trends, stronger competition from Nike and Reebok, distribution problems, and internal business struggles eventually pushed Ewing Athletics out of the market by 1996. Watch the full story to discover how Patrick Ewing built his own sneaker brand, why it disappeared, and how it later returned. Subscribe for more stories about legendary and forgotten American shoe brands. #PatrickEwing #NBAHistory #BasketballShoes #90sSneakers #SneakerDocumentary