What Is Real Influencer Marketing? - | Jon Wexler | - The Sole Supplier Podcast #11

George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Jon Wexler, VP of entertainment and influencer marketing for adidas. This very special edition of The Sole Supplier podcast was filmed at the house of classics event in Paris. They discuss: - A day in the life of Jon Wexler - Kanye West and adidas - What is influencer marketing? - How has influencer marketing changed? - How do you get into the industry? - What defines a classic? - Jon's top adidas sneakers - Sustainability in fashion About The Sole Supplier: A daily news website for the latest UK footwear releases and culture. We cover the biggest upcoming launches alongside breaking European / UK news from the scene. If you want exclusive early access unboxing videos, guides on how to get limited pairs or even just solid reviews of the latest releases then this channel is for you. If you are a Football fan then you will find a range of boot reviews, play tests and event coverage from Nike to adidas to New Balance. Hit up our website for the hottest sneaker news, release dates and more www.thesolesupplier.co.uk Subscribe to the channel for premium unboxings, sneaker reviews and the best sneaker videos on YouTube: https://bit.ly/2Ksi8y8 Twitter: http://bit.ly/2c0DQtG Instagram: http://bit.ly/2cgksea Facebook: http://bit.ly/2c42yry Website: http://bit.ly/2bTG3La