Which brands are “fast fashion”? How to tell (in 4 points) ǀ Justine Leconte

Fast fashion means that the brands produce in countries where labor is very cheap because the laws don't protect the garment workers. The clothes produced are of poor quality and execution, and they get sold at incredibly cheap prices in "rich countries". Since they are trendy in design, they will get out of fashion quite quickly. In fact, fast fashion brands even release new collections every 2 weeks, to make clothes previously purchased... obsolete. How to tell if a brand is "fast fashion": 1. Look at the brands producing in countries and factories where accidents happen. These brands clearly don't care about where and how their clothes get produced... 2. Research to which larger corporations these brands belong. It is very likely that a huge corporation like Inditex (Zara, Mango...) uses similar production methods for all its brands. 3. Understand the mindset of the brands / corporations that belong to the fast fashion industry: if they outsource their productions to countries where labor rights aren't respected, it is probably not to be charitable. Then claiming to use organic cotton (as an example of PR action) just can't make it up for ethically questionable practices. 4. Learn the break down of a price tag. If a Primark t-shirt costs 5€ in retail, how much of that actually goes to the garment worker? Thumbs up if you liked this video :-) If you subscribe to this channel and click on the bell, you will be notified when a new video goes live! New videos: Wednesday 4pm & Sunday 12pm (Paris/Berlin time). Take care! Justine ************************** LINKS & THINGS MENTIONED - My TEDx talk about fast fashion: https://youtu.be/zRcb6GC7ZB8 - 5 years after Rana Plaza, has the situation improved?: https://www.racked.com/2018/4/13/17230770/rana-plaza-collapse-anniversary-garment-workers-safety - Living wage report for Dhaka, Bangladesh (cf. comparison chart p.44): https://www.isealalliance.org/sites/default/files/resource/2017-12/Dhaka_Living_Wage_Be