Why Transparency in Fashion Matters to All of Us | NELIANA FUENMAYOR | TEDxDaltVila

NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf What if we change the C from customer to the C of citizen, and become agents of change to accelerate positive impact in the fashion industry? How can technologies such as blockchain help us trust the information fashion brands claim when we’re shopping? Neliana Fuenmayor shares her journey from fashion designer to 'phygital' solution visionnaire to empower you with tools to demand traceability and transparency so you can make informed decisions. ‘We vote with our wallets every time we choose to buy into a brand’ says Neliana. ‘Ask the brands for the information that you care about, so that they can become a transparent company. Neliana is an awarded designer, entrepreneur, and innovator with a deep care for transparency in fashion. Her expertise in sustainable innovation and technologies is weaving solutions to accelerate positive impact in the fashion industry. Graduated from the University of the Arts London with a BA in Fashion Design and a Master's in Entrepreneurship & Innovation, she has 15+ years of experience working for renowned brands, startups, and, NGOs whilst committed to her mission — Empowering the fashion community to step into as active citizens powered by digital tools to demand transparency and accelerate positive impact. Founder & CEO of 'A Transparent Company. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx